Brand Overview

Outdoors is a UAE-based desert camping company that brings together authentic Emirati desert culture with vibrant, family-friendly experiences. The brand caters to a wide audience — from couples seeking intimate desert escapes, to families creating weekend memories, corporate teams planning offsites, and children attending adventure camps.

The goal was to create a brand that feels adventurous yet welcoming, premium yet approachable.

Logo Design Concept

The Outdoors logo features a red tent, symbolizing shelter, gathering, and authentic desert camping. A red circular element at the top represents the sun, evoking warmth, energy, and the UAE landscape. Three straight lines in red and black suggest sand dunes and the desert horizon, balancing tradition with modernity. Black typography grounds the design, conveying stability and professionalism while letting the vibrant icon shine. The result is a logo that feels inviting, adventurous, and rooted in the spirit of the desert.

Design Concept

The design concept revolves around “Authentic Desert, Shared Experiences.”

The brand identity blends tradition with modern vibrance, ensuring it appeals to multiple audience segments without losing its cultural roots. The visual  focuses on creating a refined, immersive desert feel.

Clear content structure and visual storytelling help guide couples, families, corporate teams, and kids camps to experiences tailored specifically for them.

Color Palette & Visual Identity

The primary color palette features a rich red sand tone, inspired by the warm hues of the UAE desert. This color conveys authenticity, warmth, and adventure.

Contrasted with bold black, the identity gains depth, elegance, and modern vibrance. The black elements anchor the brand, while the red sand brings energy and emotional connection.

Together, the colors create a striking yet culturally rooted visual presence that feels both exciting and trustworthy.